Monday, 11 December, 2017

Amazon Prime Video hits Apple TV

It took awhile but Amazon Prime Video is finally live on Apple TV It took awhile but Amazon Prime Video is finally live on Apple TV
Cecilia Poole | 07 December, 2017, 00:12

Besides promoting Amazon Prime Video, the tweet also mentions the Apple TV app, rather than the Apple TV device itself. With this addition of the Amazon Prime Video app on the Apple TV, it ends a long standoff between Amazon and Apple.

The video service originally launched in 2006, competing in the crowding streaming video market with other worldwide services like Netflix and YouTube TV, as well as localised services like Stan and Foxtel Now in Australia. The app provides access to movies and TV shows available on Amazon Prime, as well as Amazon Originals like The Man in the High Castle and Transparent. This means Apple TV users can now access the service by looking for Amazon Prime Video on their device's App Store, launching the app and signing in to their Amazon account for instant streaming.

Amazon's own streaming device, Fire TV ($70), competes directly with the pricier Apple TV ($149). It could also lead to Amazon selling the Apple TV again.

"Amazon is coming to the TV app and all Apple TVs later this year with Amazon Prime Video", Cook said at Apple's WWDC keynote.

Amazon does not currently offer Apple TV hardware, but some suspect that may change now that Apple is supporting Amazon's video app.

Apple TV owners now have access to Amazon original movies and series such as "The Grand Tour", season 2 which launches on December 8, "The Marvelous Mrs. Maisel" and "The Tick" along with the upcoming premieres of "Jean-Claude Van Johnson" on December 15 and Phillip K. Dick's Electric Dreams on January 12.

Apple is also adding support for live sports, with participation from ESPN, the National Basketball Association, and Turner Sports. With these exciting updates, plus our growing collection of 4K HDR movies on iTunes, we continue to deliver an unparalleled entertainment experience to Apple customers.

The two companies are rivals in streaming video hardware. While we wait to see if Amazon begins allowing the sale of Apple TVs through its website, you can find the freshly-updated Prime Video app, complete with iPhone X support, over on the iOS App Store [download].

The vain excuse, which puts little faith in the ability of customers to research products before spending money on them, echoes the warning that sparked a feud with Google, when Amazon said it stopped selling the Chromecast to "avoid customer confusion".

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