Monday, 11 December, 2017

Google Enrolls 10000 Employees to Combat Abusing Contents on YouTube

Google-owned You Tube has had a rough patch in late 2017 as advertisers have been pulling away from the platform Google-owned You Tube has had a rough patch in late 2017 as advertisers have been pulling away from the platform
Juana Turner | 06 December, 2017, 00:22

This was due to the fact that there were videos with children that were the target of sexually inappropriate comments.

The news from YouTube's CEO, Susan Wojcicki, followed a steady stream of negative press surrounding the site's role in spreading harassing videos, misinformation, hate speech and content that is harmful to children.

According to the Guardian, YouTube is set to "expand its total workforce to more than 10,000 people responsible for reviewing content that could violate its policies".

The reports led several big brands including Mars and Adidas to pull advertising from the site.

Talking about the machine-learning program, Wojcicki noted that human reviewers are an essential part of removing content and training the machine-learning system because human judgment is significant in making "contextualized" decisions on content.

Almost 70 per cent of violent extremist content is taken down within eight hours of it being uploaded and "we continue to accelerate that speed", she wrote in a blog. Some 250 advertisers earlier this year also said they would boycott YouTube because of extremist videos that promoted hate and violence.

"We are planning to apply stricter criteria, conduct more manual curation, while also significantly ramping up our team of ad reviewers to ensure ads are only running where they should".

"We believe this requires a new approach to advertising on YouTube, carefully considering which channels and videos are eligible for advertising". Further, he noted that increased members would help YouTube fulfill the task better, and avoid inaccurate demonetizations, thus, giving creators more stability on the revenue front.

Youtube uses both human reviewers and "machine learning technology" to review video content posted on its platform.

Machine learning is key to this process, however, and YouTube has already harnessed it to great effect in flagging violent extremist content - as well as comparable comments - for human review.

She said adding more people to identify inappropriate content will provide more data to supply and potentially improve its machine learning software. "But no matter what challenges emerge, our commitment to combat them will be sustained and unwavering".

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