Friday, 15 December, 2017

Taylor Swift's 'Reputation' Now On Apple Music, Spotify And Other Streaming Services

Taylor Swift's 'Reputation' Is Now on Streaming Services Taylor Swift's Reputation is finally available on Spotify and other streaming services
Edmund Wade | 03 December, 2017, 01:41

Three weeks ago to the day, Taylor Swift dropped her highly anticipated and persona-evolving sixth album, Reputation, but since then, it's only been available for purchase via iTunes or a physical copy. Swifties in Australia and the Philippines have already tweeted screenshots showing that Reputation is available to stream on Spotify and Apple Music in their respective countries.

As Billboard reported Thursday, the "Reputation" launch appears to have been done without any advance buzz from Miss Swift's publicists, who had been mum on when, if at all, the album would be released to streaming services.

So why has she released Reputation on Spotify so swiftly?

Withholding the album from streaming could also be seen as a strategy by the "Bad Blood" hitmaker to maximize sales in a market that has seen a steady decline over the years. With more than one million albums sold, "Reputation" is now available to even more listeners. The record wasn't ready to stream until this summer, and Swift had the highest first-week sales figures since 1992. After topping the Billboard 200 chart for the past two weeks, the album has sold more than 1.45 million units in the USA, making it the year's biggest album debut and giving it the largest sales week of 2017. It wasn't until June this year that Swift returned her entire catalog back to streaming services.

The star famously withdrew her music from sites such as Spotify in 2014 in a row over royalties, but after reaching a sales milestone with her 1989 album, she agreed to make her music available to stream.

Recommended

Billboard Women in Music 2017: ` Powerhouse` Kelly Clarkson gets political Billboard Women in Music 2017: ` Powerhouse` Kelly Clarkson gets political Clarkson didn't reveal what was taken in the break in, but she said, "Materialistic things we didn't care about". Thanks to her busy week, no one was home when it happened, a fact she calls a "blessing".

Trump says USA will 'take care of' North Korean launch Trump says USA  will 'take care of' North Korean launch After Trump tweeted he didn't see a possible deal with Democrats, Democratic leaders backed out of a meeting with the president. Trump said Tuesday that he will "take care" of North Korea after its missile test, but gave no other details.

Selena Gomez Tearfully Dedicated Her Billboard Award to Kidney Donor Francia Raisa Selena Gomez Tearfully Dedicated Her Billboard Award to Kidney Donor Francia Raisa In her acceptance speech, she paid an emotional tribute to her kidney donor and thanked her for saving her life. Does she feel like it is a battle scar? "She [saved my life]", Gomez said.