Friday, 15 December, 2017

Nintendo and Kellogg's Officially Announce Super Mario Cereal

Nintendo Nintendo
Garry Little | 01 December, 2017, 05:55

Super Mario Cereal won't be a permanent addition to the cereal aisle, mind you - these boxes are considered to be limited edition. No word yet on whether or not it works in other games, or whether we'll eventually get a Mystery Mushroom costume for Super Mario Maker that's a literal box.

No, it's not April 1 and no, I'm not making it up, but it looks as though Mario's next role sees him as a cereal killer... yup, it looks like Mario's coming to a cereal aisle near you soon! Note: the amiibo is part of the box itself, and is not a figurine like you'd find in a store. Children of the 80s will of course remember Nintendo Cereal System, which came with both "fruity" Super Mario and "berry" Zelda corn pellets in the same box.

When rumors of a Super Mario breakfast cereal began to spread earlier this week, I was fairly confident that everyone was being punked. If rumours are to be believed, it seems Nintendo is stepping back into the world of cereal. Super Mario Cereal may bring back memories of the good old days when boxes of cereal contained full-fledged toys, but that's not the case here.

Kellogg’s  Nintendo
Kellogg’s Nintendo

Nintendo of America's Senior VP of Strategic Initiatives, Tom Prata, called the partnership with Kellogg's an "exciting way for us to expand the Nintendo brand in unique and creative ways".

Super Mario Odyssey is out now exclusively for the Nintendo Switch console. Super Mario Cereal may end up being more than a mere novelty, though, as a leaked image of its box showed us that it also doubled as an amiibo.

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