Saturday, 18 November, 2017

Taylor Swift's 'reputation' operates as a catchy Burn Book

Darron Cummings  AP  REX  Shutterstock Darron Cummings AP REX Shutterstock
Edmund Wade | 13 November, 2017, 02:03

A newscaster based in OH used Tay's song titles while giving the traffic report on Friday (November 10), the same day that the singer's reputation album was released.

Swift's sales include include both download and CD sales in the United States. Though Tay did manage to sneak in some of her new persona by making sure a snake was also visible on the sweater she was wearing. Her last tour in 2015 grossed between 250 million and 300 million.

In a review headlined "Taylor Swift is no longer America's sweetheart", Entertainment Weekly's Leah Greenblatt called "Reputation" an "oddly bifurcated creation, half obsessed with grim score settling and celebrity damage, half infatuated with a lover who takes her away from all that". The release of Reputation this week is just further proof of that, and now we're all going to ride the wave of her latest success whether we want to or not.

For "Ready For It", the SNL performance of it had more of a pop video feel than its futuristic visual: Swift was clearly stoked to be back in Studio 8h, dancing alongside her backup singers before an intense, blood red light display with smoke swirling at their feet. She gave us everything.

Her second song was much more mellow, an acoustic rendition of "Call It What You Want". Maybe she just wanted to focus on the music - or, maybe she has a cameo later.

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