Saturday, 18 November, 2017

John Lewis releases its 2017 Christmas ad

John Lewis Christmas 2017 advert JOHN LEWISJohn Lewis Christmas 2017 advert John Lewis has teased that the ad is coming soon
Edmund Wade | 13 November, 2017, 01:51

But while John Lewis' Michel Gondry-directed version might have taken seven months and £7m to make, this version was created in just seven hours at a cost of only £700, following a similar effort they made for £600 over six hours in 2016.

The advert was released on YouTube this morning. For Christmas, Joe receives the flawless gift of a night light which helps him finally get some peace and quiet from Moz, and a good night's sleep.

The British retailer John Lewis has released its highly anticipated Christmas ad.

Called Moz the monster, the advert will first be shown on TV this evening.

'John Lewis is never knowingly undersold and we pride ourselves on knowingly underselling, so the creation of this discount ad both resonates with our customers and reflects the monster discounts we have on offer in partnership with John Lewis, ' said MyVoucherCodes managing director Chris Reilly. "Moz and Joe's story is magical and heartwarming".

Unfortunately you're going to have to submit yourself to Guy Garvey's droopy tones as the song on this year's ad is an Elbow cover of The Beatles" "Golden Slumbers'.

Moz the Monster merchandise will be available to purchase on the John Lewis website and in selected stores from the day of launch. We are really proud to be involved'.

Data compiled by data analytics company Meltwater showed that by early afternoon on Friday - hours after the commercial went live on the internet - it had already been mentioned approximately 36,000 times on Twitter, with the majority expressing a neutral or positive sentiment, based on wording. It's definitely worth letting the kids stay up for it!

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