Sunday, 22 October, 2017

Could Facebook Virtual Reality Spending Hit $5 Billion A Year?

Oculus Go Set To Launch In Early 2018 For $199 Oculus Go: Facebook announces $199 Oculus Go VR headset
Cecilia Poole | 14 October, 2017, 00:21

Facebook CEO Mark Zuckerberg seems to be realizing a sobering reality about virtual reality: His company's Oculus headsets that send people into artificial worlds are too expensive and confining to appeal to the masses.

Announcing the device at the Oculus Connect 4 event, Facebook-owned Oculus said that the new standalone headset category would bring "more freedom and accessibility to VR". Facebook's VR chief Hugo Barra says Go and Santa Cruz are supposed to complement the Rift and Gear VR, not replace them.

The Go was described by Zuckerberg as sitting in the "sweet spot" between PC VR and mobile VR and will likely spawn some interesting mid-range content both in the gaming market as well as other VR experiences.

"The strategy for Facebook is to make the onboarding to VR as easy and affordable as possible", said Gartner Inc. analyst Brian Blau.

The Oculus Go also boasts of new lenses and a 2560 x 1440 resolution LCD screen that ensures a more immersive experience.

At the time of writing, Oculus hasn't announced when the Oculus Go will hit United Kingdom shores.

The Oculus Go is billed as simpler than the Rift, which went on sale past year, or the Vive system made by HTC Corp.

The virtual headset would be competing the brands by start of the year. Add in the high powered PC needed for the virtual reality headset -and the wires- and the market was limited largely to hardcore gamers.

Since it bought Oculus VR in 2014, FB stock hasn't seen many positives from the acquisition.

"Enabling us to be present everywhere creates opportunities for everyone", Zuckerberg said at Oculus' annual developer conference at the San Jose McEnery Convention Center.

"Oculus Go is a Facebook-made alternative for the (Samsung) Gear VR that will not require a recent Samsung phone to operate", Schachter said. Along with this, you have spatial audio built into the side head straps. There is also a built-in display, processor, web connectivity, and speakers.

The Oculus Go also comes with a 3.5mm jack, allowing owners to utilize their own headphones.

Unlike its predecessor "Oculus Rift", this VR headset will not require plugging into a smartphone or a personal computer to function.

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