Amazon Gives Teens Autonomy to Spend Parents' Money Online
12 October, 2017, 00:40
Teens aged 13 to 17 can now create their own login on the Amazon mobile app that links to a parent's account.
"As a parent of a teen, I know how they crave independence, but at the same time that has to be balanced with the convenience and trust that parents need". The teen can also include a personalized note like, "this is the book I need for class". With Prime Music, members receive ad-free access to more than two million songs and thousands of playlists and stations at no additional cost to their membership. Then, parents can approve the order by text. The parent can approve the order by text or they can visit their orders page to review it in more detail. Teens can also send an invitation to their parent through either SMS or email.
For Amazon, getting teens to shop now could turn them into customers for the rest of their lives, said Brendan Witcher, an e-commerce industry analyst at Forrester.
The set up also aims to encourage teens to use their parents' Prime accounts, if they have them. If there's a mistake in ordering, parents will be able to cancel and return any item as long as it meets Amazon's policies.
The parent and child each get their own Amazon account, however, the parent has the control over which payment methods and shipping addresses can be used by the child.
With the holidays quickly approaching, Amazon is doing everything it can to get its Prime service in as many households as possible.
Looking at the bigger picture, the For Teens feature is another move by Amazon to bring younger, up-and-coming consumers into its ecosystem.
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