Tuesday, 24 October, 2017

Apple's iPhone 8 And iPhone 8 Plus Gets Unboxed

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Cecilia Poole | 24 September, 2017, 00:24

Three young Sydneysiders who spent 11 days camped outside the Apple store in the CBD have been cheered by staff members as they became the first Aussies to buy the new iPhone.

Crowds formed in front of the Apple Store on Orchard Road on Thursday night (Sept 21) to queue for the anticipated 8am launch of the iPhone 8.

You can find out more details about the new iPhone 8 and 8 Plus over at Apple, prices for the new iPhones start at $699 for the iPhone 8 and $799 for the 8 Plus. But there were fewer than 30 people lining up before the store opened on Friday, according to a Reuters witness. But the usual excitement is expected to be muted this year, with many customers choosing to wait until November to upgrade to the more expensive iPhone X.

A local newspaper quoted owners of two different shops in the plaza as saying that they believe the iPhone 8 is not warmly welcomed by customers because it is not substantially different from the iPhone 7, but they expect the sales of the iPhone X will be better.

And then there's scale: Demand for iPhones is exceptionally high each year - with over 200 million iPhones shipped - and Apple just isn't in a position where it can meet such numbers with the iPhone X straight away.

Will you buy the newly announced $1000 iPhone X?

The higher-priced iPhone 8 and iPhone X should raise Apple's average selling price overall, Olson wrote in a note to clients Friday.

Purchasing the iPhone X outright from Apple will set Singaporeans back SG$1,648 for the 64GB model and SG$1,888 for the 256GB model and is available in silver and space grey.

If you are going to buy the new iPhone 8, iPhone 8 Plus, or the Watch Series 3 today, don't share in the comments if you are also feeling this difference in the buzz associated with Apple launches. "If they missed because customers are waiting for the X", she said, "that would be a good miss".

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