Thursday, 17 August, 2017

Facebook Watch is a social video service for mobile and beyond

Facebook product management director Rob Leathern      Twitter Facebook product management director Rob Leathern Twitter
Edmund Wade | 11 August, 2017, 00:15

ADVERTISING GIANT Facebook has announced "Watch", a new TV platform that will feature original shows funded by the social network. Additionally, partners who create original content exclusively for Facebook will make 55 percent of revenue from in-video ad breaks, according to TechCrunch.

"We've learned that people like the serendipity-of-discovering-videos in News-Feed, but they also want a dedicated place they can go to watch videos", Daniel Danker, Facebook's product director, said in a statement on Wednesday.

The Watch tab will be personalized for every individual, users can find new shows on basis of what people in their friend list are watching.

You will be able to see the comments on the show as you watch it, as they feel that 'people's comments and reactions to the video are often as much a part of the experience as the video itself'. Facebook's approach bears more resemblance to YouTube than Netflix Inc. or Amazon given its focus on short-form videos created to be shared online.

If successful, social media analysts said Watch could eventually pose a strategic threat to other big video purveyors, including YouTube, Amazon, and Netflix.

The Watch show "inquiry" page includes a dropdown menu that suggests the company will consider a wide range of content creators, from individual producers, artists and musicians to sports and media organizations.

After introducing a "Video" tab past year, Facebook said Watch will "make it even easier to catch up" with favorite videos from outside users' News Feeds.

Shows that stream through Watch will reportedly comprise episodes that follow themes and storylines, similar to regular TV shows, but the content will be original and produced specially for this service. Each show will also have its own Facebook Group as a place for further discussion.

Watching video on Facebook has the incredible power to connect people, spark conversation, and foster community. "Watch" will be initially rolled out to selected users in the U.S. Also, Facebook has a deal with MLB to broadcast one baseball game a week.

USA users were provided with a Videos tab just over a year ago, and this seems to be the natural next step in Facebook's video plans. Facebook hopes that content creators will be able to use Watch in order to find an audience and build a community oriented around their content, while making money for their efforts.

Mike Rowe of "Dirty Jobs" fame will host a show that highlights "people doing something extraordinary for their communities".

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