Saturday, 22 July, 2017

Facebook to harbour messenger ads globally

Facebook is testing Messenger ads around the world The company is expanding the ways it can make money from Messenger which has 1.2 billion users
Garry Little | 13 July, 2017, 00:35

The Messenger home screen ads beta program has been in operation since January but was restricted to only users in Australia and Thailand.

NEW YORK-Are you ready to embrace ads inside Facebook Messenger?

These ads on Messenger home screen fits the company's vision of facilitating connection between its 1.2 billion users and the 60 million businesses on Facebook.

They won't appear in conversations (for now, at least), but will begin to show up for some users between conversation threads on the Messenger app's home screen. Facebook has been layering on new features and building a relatively successful bot platform. The company is now going to offer businesses around the world.

Businesses around the world can use Facebook targeting to help them extend their reach.

In 2016 Facebook also tested sponsored messages.

It's pretty clear why Facebook has finally brought ads to Messenger. TechCrunch recently published an article heavily criticizing the way these ads are being implemented. "I doubt people will be overwhelmed by ads in their message list", said eMarketer principal analyst Deborah Aho Williamson. When they tap on an ad, they will be sent to the destination chosen during ad creation. "So the wrong types of ads in the wrong places feel like much more of a violation of that personal space than in a social networking feed". With the recent announcement, however, the said app will no longer be just an inbox to help you communicate with your friends. Facebook has developed an in-app payment system that allows someone to transfer money to other users, including companies a user is making a purchase from. The idea is for participants to post a prominent alert or message to their users, explaining what the web will look like if net neutrality rules are rolled back as part of a proposed FCC plan.

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