Saturday, 22 July, 2017

Jay Z's '4:44' Certified Platinum With Help From Sprint

JAY Z'S 4:44 ILLEGALLY DOWNLOADED A MILLION TIMES IN FIRST 72 HOURS July 4, 2017:971k pirate downloads of Jay-Z album in first 72 hours says Muso
Sammy Stanley | 07 July, 2017, 00:32

JAY-Z's latest honor marks his 13th platinum solo album, the most of any hip hop artist in history; he has 17 platinum albums total.

The accomplishment means the album has streamed or sold the equivalent of 1 million copies, a notable feat considering that "4:44" has only been available on the Tidal platform. "Another Platinum album adds to an already iconic career", RIAA CEO Cary Sherman said in a statement.

What did help, though, was when 160 iHeartRadio stations streamed "4:44" for its 35-minute length. The track's accompanying black-and-white animated video was previously shared, but made only available to Tidal subscribers. The RIAA didn't even count streams toward a gold or platinum album certification until previous year, when it made 1,500 track streams equivalent to one album sale. This was done right before Jay-Z released Magna Carta.

In its original release on June 30, only Sprint customers and existing Tidal subscribers could access the album.

"Those album downloads - which were free to the consumer but purchased by a company (Sprint) for distribution - were counted towards the platinum certification".

The news was delivered Wednesday morning (July 5) by both the RIAA and Jay's label, Roc Nation. This has led music industry analysts to question whether or not the "4:44" album is anything more than a marketing product for TIDAL. Downloads of the album were exclusive to Sprint customers and existing Tidal users, which is how the album's quick platinum status seems. unusual. Just dropped another motherf-king hot album, 4:44, But you know what?

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