Wednesday, 13 December, 2017

Twitter Lite launches to attract users in emerging markets

Pic Reuters Pic Reuters
Garry Little | 07 April, 2017, 02:03

The web app offers the main features of the main app - namely the timeline, sending tweets, direct messaging, trends, profiles and notifications.

You can access Twitter Lite simply by visiting mobile.twitter.com in your browser.

Twitter notes that "45% of mobile connections are still on lower 2G networks", so the company has taken the necessary steps to design a Twitter variant that weighs less and moves faste even on outdated devices.

There is also a data saver mode which allows a user to preview images and videos before choosing to fully download them, with the aim of reducing data usage.

These features are beneficial to users in countries where mobile data connections can be slow and inconsistent, and data allocations can be expensive.

Features of Twitter Lite- Twitter Lite supports 42 languages including six Indic languages: Hindi, Bengali, Kannada, Tamil, Gujarati, and Marathi.

There is speculation that Twitter is specifically targeting India for the new rollout of its platform.

Twitter Lite is made available globally, so after using it you would find that it's really user-friendly.

Twitter Lite is a JavaScript-based web app, while a Node.js server handles authentication and HTML rendering. The website minimizes data usage, is able to load quickly on slow network connections and will only take up less than 1MB on users' devices.

"We are thrilled to partner with Vodafone in India to provide live cricket updates via a specially curated Twitter timeline to their smartphone customers as the T20 cricket season kicks off", said Twitter's Arvinder Gujral in a blog post.

Unlike the Twitter app, the lite version doesn't require users to have an account with the App Store of Google Play.

For Android users, Twitter Lite can still deliver push notifications as well as offline support "so you will not be interrupted while using Twitter if you temporarily lose your connection", the company said. For example, new compression formats are being experimented with that could reduce data use even further.

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