Friday, 24 March, 2017

Why sales of Ivanka Trump products surged in February

Ivanka Trump Crazed boycott organizer livid when she learns Neiman Marcus 'snuck' Ivanka items back on website
Edmund Wade | 13 March, 2017, 00:41

Shannon Coulter, the force behind the anti-Trump #GrabYourWallet movement, has added Neiman Marcus back to the boycott list after two items from first daughter Ivanka Trump's fashion line appeared on its website.

Macy's is now the second largest seller of the first daughter's brand. But the president of the Ivanka Trump brand, Abigail Klem said in a statement that the brand has never reached such heights before.

The piece was followed shortly after with a story reporting the skyrocketing searches; however, individuals with knowledge of online retailing told TooFab "searches don't necessarily equate to sales".

According to Slice Intelligence, the USA sales of Ivanka's products on Amazon were up 332% in February compared to previous year. The company's sales ranking on Lyft skyrocketed from 550th in January to 11th in February.

An insider from Amazon told TooFab, "the buying team usually purchases the entire line and sees what sells the most, but can not provide numbers to outside sources". Data from Slice Intelligence confirmed that Ivanka's brand is booming. SimilarWeb said it also saw search traffic for the brand.

President Trump's longtime attorney Michael Cohen said Friday that the sales data shows there is a clear victor in the Nordstrom v. Ivanka Trump debacle. Nordstorm is unclear on where exactly these sales numbers are coming from.

Since the start of February, some of the brands best performing weeks in history have been seen.

The recent surge in Ivanka sales could be partly attributed to the press that the brand has been getting.

Michael Cohen the longtime attorney for President Donald Trump said on Friday that sales data had showed there was a victor in the differences between Nordstrom and Ivanka Trump. "For several different retailers Ivanka Trump was a top performer online, and in some of the categories it was the [brand's] best performance ever".

"We actually feel super optimistic because, I think, one, a lot of people support Ivanka, even across both political parties".

"Many said the orders for the Ivanka shoe line have not been affected so far. Oh, I didn't know she had a handbag line.' And they're buying it". "The Trump brand has largely been in the news many times during February, and it wouldn't be surprising to say that resulted in increased sales, in many calls for supporting the brand that we've seen online and throughout the last couple of months".

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