In 2016, Americans drank more bottled water than soda for the first time.
Research from the Beverage Marketing Corporation says growing health concern about sugary drinks is a factor.
In the late 1990s and early 2000s, per capita soda consumption routinely surpassed 50 gallons.
'When Perrier first entered the country in the 1970s, few would have predicted the heights to which bottled water would eventually climb, ' said Michael Bellas, chairman and chief executive, Beverage Marketing Corp.
Even though it's a victory that Americans are buying more water than soda, it's still pretty dumb that people, admittedly including myself, actually buy bottled water.
Breaking a decades-long streak on top, carbonated pop has been overtaken by bottled water as the No. 1 beverage in the U.S.
"Where once it would have been unimaginable to see Americans walking down the street carrying plastic bottles of water, or driving around with them in their cars' cup holders, now that's the norm", he said in a statement.
The changing dynamics have reshaped beverage marketing. The two companies captured 26 percent of bottled water revenue a year ago, according to the Wall Street Journal. Bottled water consumption dipped in 2008 and 2009, but has grown consistently from 1977 to 2016.
Bottled water may be the new normal, but it still costs dramatically more than drinking tap water. The most consumed bottled water brands included Nestle PureLife, along with Coca-Cola's Dasani and PepsiCo's Aquafina, reported Beverage Digest.
"Amid worries about obesity, diabetes, heart disease and other health matters, bottled water's lack of calories and artificial ingredients, convenience and refreshing taste attracts health-conscious consumers".
However, the profit margins for sodas are still higher than that of bottled water.
Americans have officially crowned bottled water as their beverage king.
The 2 1/2-minute clip offers a glimpse of how Diana, princess of the Amazons, becomes a world-saving, superheroine. A young Diana is shown as she enters into a special realm where she will train hard and discover her true destiny.
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The US is seeking to limit Israeli settlement expansion because it is seen as an obstacle to launching a new negotiations process. Trump received Israeli Prime Minister Benjamin Netanyahu at the White House in mid-February.
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Selection Sunday: UK will play NKU in Indianapolis
Conference play started this season with a loss to North Carolina State before the Irish regrouped to win every other ACC game. The NCAA Tournament bracket will be unveiled Sunday night during the annual Selection Show, which begins at 5:30 p.m.