Friday, 17 November, 2017

Vimeo already allows 360-degree videos

Vimeo’s 360-degree content is available via mobile apps and VR platforms.  
     Image Vimeo Vimeo’s 360-degree content is available via mobile apps and VR platforms. Image Vimeo
Garry Little | 10 March, 2017, 00:31

As with other video platforms, you can move your phone around to look through the 360 video, or click and drag your mouse on a computer, but Vimeo adds a nice touch in allowing you to simply look around with your keyboard as well. Heading into SXSW, Vimeo has announced it will now support the distribution and monetization of 360 video, with two badass women at the helm - Anjali Sud and Sara Poorsattar.

360 video editors know the pain of thinking you're shooting with one lens in one direction, only to bring it into the editor and find that this is not the case and you're facing backwards.

At launch, viewers can watch 360 video in Vimeo mobile apps - including iOS and Android powered devices - that can be used with compatible VR headsets.

Vimeo, a leading digital video platform, launched a 360-degree video marketplace created to allow creators to learn new techniques, upload, share and sell videos and help users find content across multiple platforms, the company said in a press release.

The launch of 360 video will see Vimeo differentiating itself from the competition by aiming to put the creator at the front and centre of its efforts, not just through its 360 video school, but through offering those with Pro or Business memberships the opportunity to sell their videos. Engadget has learned that support for HTC Vive and the Oculus Rift is also coming in the near future.

On Wednesday, Vimeo officially joined the ranks of social media giants Facebook, Twitter and YouTube by updating its own website and adding support for 360-degree videos to it. Instead, they will be able to sell their videos to consumers, allowing them to make some money without having to worry about not attracting enough views to make any meaningful cash via ads. These include support for 8K content, monoscopic and stereoscopic video, offline HD playback, and a neat UI compass that helps viewers orientate themselves when watching 360-degree clips. "Their stories now benefit from our advanced video compression and player customization tools, along with streaming and offline viewing up to 4K".

Vimeo has also tried to make the process of uploading 360 videos relatively easy as well.

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