Sunday, 17 December, 2017

See Budweiser's Super Bowl Ad About an Immigrant's Tale

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Cecilia Poole | 04 February, 2017, 00:38

Numerous companies that paid top dollar to air their ads on the Super Bowl this Sunday have already released teasers for the commercials (or in some cases the commercials themselves) online.

The goal, he said, is "to focus on positiveness and not get distracted by the politics". The commercial details the dramatized story of Adolphus Busch, Budweiser's immigrant founder, and his journey to America from Germany in 1857. Budweiser's minute-long "Born the Hard Way" Super Bowl ad has been shrouded in controversy since it was released on Tuesday.

However, some have received the commercial's pro-immigration message with praise. The political ad is taking a shot at Trump's decision to close U.S. borders to refugees and seven of the majority-Muslim countries and I think the message behind it is very clear. The infamous "WAZZUP" commercial introduced a phenomenal that the pop culture was very unfamiliar with which shows how amusing but fascinating the embrace African American men particular display towards one another.

After traveling to St. Louis, Missouri, Busch eventually teamed up with fellow immigrant Eberhard Anheuser.

Steven Busch, the great-great-grandson of founder Adolphus Busch, said that founder Busch would be proud to see that his legacy and effort to establish the most recognized beer brand on the globe are being celebrated to this day. "Budweiser needs to bring the Clydesdales back & keep their politics to themselves!" one user wrote on Twitter.

Of course, these days the notion of acting as one seems unattainable.

"We try to stay pretty apolitical", said SquareSpace Chief Executive Anthony Casalena. "We are proponents of free speech and don't want to get into value judgements". The commercial spots in the coveted Super Bowl timeslot cost millions of dollars.

SquareSpace, a website builder, blog platform, hosting service and domain name registrar, hired John Malkovich. It's a clear sign of the changes in how people consume TV, but it's also kind of a bummer.

You can rely on three things in life: death, taxes and utterly worthless Super Bowl commercials. Audi's ad features a young girl beating a field of boys in a go-kart race and "asks strong questions about why men and women do not enjoy equal pay", says the magazine. Budweiser has released a statement downplaying the politicization of their Super Bowl ad.

According to Suri, the objective of Super Bowl commercials isn't to get consumers off the couch for some impulse buying but to entertain an audience that is distracted by a lot of "noise", such as the stress of the game and everything else that goes on during a Super Bowl party.


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