Friday, 15 December, 2017

McDonald's joins "Pokemon Go" craze hoping to catch the wave

Garry Little | 22 July, 2016, 06:19

As the excitement for the smash-hit Pokemon Go's imminent launch in Japan reached a fever pitch, the government released a one-page safety guide advising players of the potential troubles over the online game.

The Wall Street Journal reported earlier on McDonald's collaboration with Pokemon Go, saying its restaurants in Japan would serve as key locations for players. Nintendo owns a 30% stake in Niantic, as well as 33% of the Pokemon Company, which controls all licensing for the franchise. Let's not forget that Nintendo's stock has kept soaring in what could be the high time of the Pokemon Go bubble, it even overtook Sony in the stocks in a steep finishing climb.

Niantic, the lab that developed the game, declined to comment on Friday on an eventual launch. It remains unavailable in Japan, where the original Pokemon cartoon series was first created.

Well, for other regions like South Korea and China, Hanke said situation is more complicated, "Google's map information system in Korea is limited due to security concerns over North Korea".

This is a proper move considering the companies will be launching Pokemon GO on the homeland of Pokemon itself.

The huge success of Pokémon Go mobile game is expected to add $3bn to Apple's revenue over the next two years. Unfortunately, an email leak revealing details on the partnership caused the release of Pokemon GO Japan to be delayed. McDonald's wants to make sure some users of the wildly popular Pokémon Go game don't have to.

"Buy Apple, but not for Pokemon Go", he said.

Electronics retailers have also seen a bump in sales of mobile chargers and charging cases since the launch of the game.

The Nintendo Co game is not yet available in Mexico, but some users have worked out how to access the game.

While the game is not yet open to consumer brands looking to advertise in alternate reality, GameStop, RadioShack and Sprint Corp. are finding ways to capitalize on the frenzy around the game to get players into their stores.

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